The electrical power industry is the backbone of America’s economic sector, supporting more than seven million American jobs. Considering how essential electricians are to society, it is not surprising that electricians’ employment from 2019-2029 is projected to have an eight percent growth rate, much faster than the average for all occupations.

However, it is widely recognized that the workforce shortage has been steadily increasing in the last few years and electricians are one of the top five most challenging craft positions to fill. Targeting young students and women represents one solid solution to the huge workforce shortage problem facing the industry. Researchers have suggested supplementing conventional recruiting and development methods with approaches that place more emphasis on creating active experiences that embrace state-of-the-art technologies.

This ELECTRI International study is the first effort to use immersive storytelling to attract candidates to the electrical trades using the virtual environment of real jobsites. This project introduces the Virtual Reality Electrician, a 360-degree immersive environment powered by virtual electricians to tell success stories of electrical trades and attract young students and women to join the industry.

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